Ladislav Suster

Co-Founder | Data Consultant

Martin Trepac

Co-Founder | Brand Consultant

Ultimate Digital Marketing Implementation Checklist

It’s time to conduct a digital marketing self-assessment by asking yourself some critical questions.

⚪ Where does your organization stand currently?

⚫ Where do you want to be in the future?

🔵 Evaluate your digital marketing situation and set a future state.

Take control of your digital marketing efforts. Don’t let your digital marketing lag behind the times.

 

Top Level Checklist for each discipline:

Digital Strategy 

  • Current Situation Audit
  • Topic Research
  • Competitors Research
  • Business Plan
  • ROI Calculation
  • Strategy Plan

 

Tech-Stack

  • Web Site
  • eCommerce
  • Customer Relationship Mngm.
  • Product Information Mngm.(PIM)
  • Marketing Automation

 

Analytics

  • Web Analytics
  • Behavioural Analytics
  • SERP Monitoring
  • Social Analytics & Monitoring
  • Price & Market Monitoring
  • Reporting Dashboards

 

Content Strategy

  • Audience & Personas
  • Brand Voice
  • Content Types
  • Content Themes
  • Content Execution

 

User Experience

  • Research
  • Exploration
  • Communication
  • Design
  • Testing

 

Paid Advertising

  • Search Ads Campaigns
  • Remarketing Campaigns
  • Awareness Ads Campaigns
  • Performance Campaigns
  • Lead Generation Campaigns
  • Channels

SEO

  • Keyword Research
  • Indexing & Crawlability
  • Site Architecture
  • On-Page SEO Elements
  • Duplicates
  • Site Speed
  • Organic Traffic
  • Competitor’s Benchmarking

 

Outreach

  • PR
  • Directories
  • Forums
  • Linkbuilding
  • Affiliate
  • Customer Reviews

 

Emailing

  • Audience
  • Campaigns
  • Content
  • Design
  • Tracking
  • Deliverability
  • Testing
  • Analytics

 

Social

  • Planning / Editorial
  • Content Creation
  • Posting
  • Community Building
  • Channels
  • Analytics

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