Digital marketing can be a jungle, with a wide range of disciplines and strategies to navigate. But what would it be like if different animals represented different aspects and attitudes of digital marketing in an office setting?
1. Content Marketing
Content remains at the centre of everything you do. It’s more than 25 years since Bill Gates uttered the now famous phrase “Content is King”. Nevertheless, “Story” has always been God.
Pandas have been left alone after Google Panda update in 2011 eliminating part of black hat SEO tactics and web spam, moving towards quality and user experience. Do you remember?
3. Paid Advertising
Cheetah, known for its speed and agility can deliver immediate results. However, fast results require an immense amount of energy. Don’t let cheetah run ineffectively.
How big is my problem with web conversion and customer onboarding? Let the UX insider with high empathy critically assess your web to tell you if there is an elephant in the room.
5. Social Marketing
Meerkats are known for being incredibly cooperative and ridiculously cute. Observe a group of meerkats and you’ll see piles of individuals huddling together for warmth and grooming one another.
Make your digital pigeon fly to stay in contact with your audience and reach customers. Timely, easy to measure, and affordable.
But the jungle is always changing, and the key to success is to stay agile and adapt to new trends and technologies. Each animal plays a crucial role in the ecosystem and that balance is key to a successful digital marketing strategy.