Digital Lifecycle of B2B Customer

Marketers, how do you differentiate your company from competitors?

Business Developers, how do you persuade prospects to purchase your product or service?

Both groups, do you have a shared understanding of where your business currently stands?

1. Awareness
2. Interest
3. Consideration
4. Evaluation
5. Decision
6. Purchase
7. Repeat
8. Loyalty
9. Advocacy

⚪ View the customer lifecycle as a process.

⚫ Put the most combined effort into stages with the highest customer churn.

🔵 Onboard experts to fine-tune your 360° B2B Digital Strategy you’ll both benefit from.